Sound Generation is a family business founded in 2010 by Sofia Wilde and James Titshall.
Sofia and James are musicians who met whilst studying popular music performance in London.
As performers, they have worked alongside the likes of George Benson, Roberta Flack, Roy Ayers, Ed Sheeran, Jocelyn Brown and Omar, and they have both recorded for television and radio. The musicians and DJ’s they have met and worked alongside over the course of more than a decade performing at the highest level, now provide the core of the artist roster at Sound Generation


Sound Generation provides outstanding musicians, bands and DJ’s for weddings, events, and for hospitality. We have a broad artist roster; covering everything from Flamenco Guitarists, Classical Harpists and Cuban Ensembles, through to Jazz Singers, Soul Bands and DJ’s, and the artists we work with regularly perform alongside the likes of Ed Sheeran, Emeli Sande and Rihanna. As well as providing music for countless weddings and events, we have also curated artists for London Jazz Festival and Taste of London, and we regularly programme live music & DJ’s for some of London’s finest hospitality outlets, including Soho House, The Ned, Sketch, and Harrods.


We’re more than just a directory of bands and DJ’s. Our artists have been hand picked by us because of their outstanding talent, professionalism, and ability to engage an audience. We have years of experience, not only as events planners and music consultants, but as performers too. We have played at countless events ourselves, and we bring this broad experience and knowledge to your wedding day, party or venue. Our expertise means we can advise on all aspects of an event; from artist selection and playlists, through to sound equipment and logistics.


As a small team, we offer a friendly, personal approach, with the time and care taken to ensure you’re happy with every aspect of your music. We love what we do, and we’re passionate about music and events. We understand that every event is different and we know how important it is to get the music right for you. We’re not only dedicated to providing our clients with incredible musicians and DJ’s for their events, but also to providing a fantastic customer experience. We’re always there to help, from your initial enquiry through to the event itself. We look forward to working with you!