This policy sets out the details of how we, Sound Generation Events Ltd. use and protect personal data. If you are reading this Data Protection Policy on the Sound Generation website, you should also read our Website Terms of Use.


Name: Sound Generation
Address: 17 Lismore Close, Isleworth, TW7 6QX
Phone Number: 020 8326 2890
The website is owned by Sound Generation Events Ltd. and the data protection officer is Sofia Wilde.
We are registered with the Information Commissioners Office and our registration number is ZB024297
Our privacy policy was last updated 22nd March 2021.


All Website Users:

Personal Data. Data you provide when submitting the ‘Contact Us’ form
Cookies. “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. See below for details on the Cookies used on
– Log Files.“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– Facebook Pixels.“Facebook Pixels” are electronic files used to record information about how you browse the site after clicking on a link on Facebook.


– Billing Name
– Billing Address
– Telephone Number
– E-Mail Address
– Any personal data you tell us during the course of our relationship

For Online Lesson Purchases: Credit/debit card details are not collected or stored by Sound Generation Events Ltd, but are passed directly via encrypted connection to Stripe for processing.


– When you provide your contact details in order to use our services.
– When you submit the ‘Contact Us’ form on our website.
– Through working together.
– When we see each other at meetings or business events.
– If you give us your business card.
– When we communicate with you (which could be on video conference, telephone, email, SMS.)


Our aim is to provide you with choices regarding personal data uses, particularly around marketing and advertising. We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you.

You will receive marketing communications from us if you have requested information from us, purchased services from us, or submitted your details on the ‘Contact Us’ form on our website, and you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.


You can ask us to stop sending you marketing messages at any time by contacting us at If you wish to unsubscribe from our newsletter, you can do so by ‘unsubscribing’.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees, contractors and other third parties who have a legitimate need to know and who we have approved. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we think your rights and freedoms could be affected.

We will only retain your personal data for as long as we need it relating to the reasons we collected it for, including for the purposes of satisfying any legal, tax, accounting or reporting requirements.

We will determine the right retention period for your personal data depending on the circumstances, and we also think about the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at if you wish to make a request.


If you have any concerns about our use of your personal information, you can make a complaint to us at You can also complain to the ICO if you are unhappy with how we have used your data. Helpline number: 0303 123 1113. ICO website:, although we’d be grateful if you contact us in the first instance.

COOKIES (no, not those type of cookies…)

This policy sets out the details of how we, Sound Generation Events Ltd., use cookies on our website and how to contact us if you have any questions.


A cookie is a small text file that we store on your device (sadly not a sugar loaded treat.) Our website uses cookies to distinguish you from other users of our website. Cookies also provide us with information about how this website is used so we can keep it is as up to date, relevant and error-free as possible.

Using cookies enables us to:
– estimate our audience size and usage pattern;
– store information about your preferences, and customise our site according to your interests;
– speed up your searches; and
– recognise you when you return to our site.

We are required to provide you with clear and comprehensive information about the cookies that we use and if this page does not answer all of your queries, please contact Our cookies do not store information which could identify you personally, such as your contact details.


Strictly necessary cookies. These are cookies that are required for the operation of our website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies.These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You may block cookies by activating the setting on your browser which allows you to do so. However, if you select this setting you may be unable to access or use certain parts of our site. For more information about cookies, and how to disable cookies, visit

WE RECOMMEND THE FOLLOWING COOKIES (they are deeeeelicious!):